Browsing: Performance

Beyond page visits, users interact with the content on our website in different ways. Understanding user interactions in detail is…

The twin forces of disrupted attribution and changing user behavior are reshaping how audiences discover brands. Google’s mass rollout of…

Performance Max has become one of the most talked-about campaign types in PPC for a number of reasons. Some advertisers…

Google just launched substantial upgrades to its Performance Max campaigns today. In their announcement, they introduced long-anticipated reporting features that…