Browsing: Paid

Wish you could get the best of both worlds – lower cost-per-click (CPC) and more high-quality leads? Wondering how to…

Backlinks boost your search engine rank by demonstrating your site’s credibility. Get an overview of the websites linking to your…

The twin forces of disrupted attribution and changing user behavior are reshaping how audiences discover brands. Google’s mass rollout of…

For chief marketing officers of retail brands and businesses, knowing which channels and campaigns deserve the marketing budget can directly…

Paid media offers one of the fastest ways to promote a business event and get the right people to take…