Browsing: Video Advertising

YouTube expands Shorts monetization with new ad controls, measurement tools, and creator partnerships. Advertisers can now run campaigns exclusively in…

Google to replace Video Action Campaigns with Demand Gen, promising improved performance and multi-format capabilities for advertisers. Google is phasing…

Affiliate marketing has been experiencing explosive growth in recent years, and brands should be running their own affiliate programs in…

Trends for holiday season planning have shifted over the years, and different brands define “the holidays” in different ways. Retailers…

The most emotionally engaging ad of the 2024 holiday season is a Teleflora ad featuring a hospitalized boy and a…

This morning, The Outlook Study: August Update has been released by the IAB as an update to their initial November…

In boardrooms and Slack threads alike, “demand generation” and “lead generation” are often used interchangeably, sometimes even by marketers themselves.…

When it comes to digital marketing, it sometimes feels like everything’s been done before. Browse YouTube or scroll through TikTok…

Video is dominating online across PPC ads and social media channels. Unfortunately, many advertisers still repurpose social videos for paid…