Browsing: Social Media Advertising

LinkedIn unveils research-backed creative principles to boost B2B ad performance, as 90% of CMOs seek bolder marketing approaches. Vertical mobile…

TikTok isn’t just a place for dance challenges or trendy lip-sync videos; it’s now one of the most powerful platforms…

Big news from Meta: Threads, the platform everyone rushed to last summer, is officially testing ads. In its announcement today,…

A recent Dentsu study, in partnership with TikTok, shows that advertisers on the platform achieve strong returns on investment (ROI)…

Meta announces a new video tab, AI-powered ad tools, and creator partnership features. Meta is prioritizing video content across its…

Paid media offers one of the fastest ways to promote a business event and get the right people to take…