Browsing: Programmatic

Google’s Display & Video 360 platform has introduced new features to help advertisers plan, buy and measure connected TV (CTV)…

This morning, Google emailed publishers using AdSense about new programmatic support next year. Starting in Q1 2024, Google is launching…

Can programmatic be transparent and value-driven, given the deprecation of third-party cookies? Absolutely. Rajeev Goel, Co-founder and CEO of PubMatic,…

Wish you could get the best of both worlds – lower cost-per-click (CPC) and more high-quality leads? Wondering how to…

Organizations of all sizes and industries stand to learn about and explore the world of programmatic advertising. But for those…

The header bidding technology started to develop in 2015, and has since helped many publishers to grow their revenue by…

Programmatic advertising has been a buzzword in the marketing industry for quite some time. But what does programmatic actually do?…