Browsing: Paid Strategy

As Google’s Ad Product Liaison, I often share updates and insights with the community of digital advertisers and, best of…

The twin forces of disrupted attribution and changing user behavior are reshaping how audiences discover brands. Google’s mass rollout of…

For chief marketing officers of retail brands and businesses, knowing which channels and campaigns deserve the marketing budget can directly…

The second-hand ecommerce sector is significant. The market for global resale apparel alone reached $227 billion in 2024 and is…

This post was sponsored by Vehnta. The opinions expressed in this article are the sponsor’s own. Why isn’t Google Ads working…

Google has launched Offerwall, a new feature in Google Ad Manager designed to help publishers diversify their revenue beyond traditional…

Tip #1. Boost Relevance: Use Industry-Specific Conversion Signals To Customize Google Ads Messaging Increasing clicks is as easy as increasing…