Browsing: Tech

Big news from Meta: Threads, the platform everyone rushed to last summer, is officially testing ads. In its announcement today,…

The twin forces of disrupted attribution and changing user behavior are reshaping how audiences discover brands. Google’s mass rollout of…

In case you were in any doubt, we are now living in the creator economy. Content creators, influencers, and community…

This morning, The Outlook Study: August Update has been released by the IAB as an update to their initial November…

For chief marketing officers of retail brands and businesses, knowing which channels and campaigns deserve the marketing budget can directly…

Google claims that search results with AI Overviews generate the same amount of advertising revenue as traditional search results. This…

A recent Dentsu study, in partnership with TikTok, shows that advertisers on the platform achieve strong returns on investment (ROI)…

In boardrooms and Slack threads alike, “demand generation” and “lead generation” are often used interchangeably, sometimes even by marketers themselves.…

The second-hand ecommerce sector is significant. The market for global resale apparel alone reached $227 billion in 2024 and is…

Meta announces a new video tab, AI-powered ad tools, and creator partnership features. Meta is prioritizing video content across its…