Browsing: Technology

Google’s Display & Video 360 platform has introduced new features to help advertisers plan, buy and measure connected TV (CTV)…

LinkedIn unveils research-backed creative principles to boost B2B ad performance, as 90% of CMOs seek bolder marketing approaches. Vertical mobile…

Starting today, Reddit rolled out a series of updates aimed at making it easier for small and medium-sized businesses (SMBs)…

This morning, Google emailed publishers using AdSense about new programmatic support next year. Starting in Q1 2024, Google is launching…

YouTube expands Shorts monetization with new ad controls, measurement tools, and creator partnerships. Advertisers can now run campaigns exclusively in…

Google has launched a new “ad intents” format for its Auto ads program. This format inserts links and anchors into…

Google Ads introduced a quiet but impactful change last week to how ads can show up on the search results…

Imagine browsing your favorite blog and spotting a visually engaging ad that seamlessly fits the content and stands out just…

Can programmatic be transparent and value-driven, given the deprecation of third-party cookies? Absolutely. Rajeev Goel, Co-founder and CEO of PubMatic,…

Google to replace Video Action Campaigns with Demand Gen, promising improved performance and multi-format capabilities for advertisers. Google is phasing…