Author: ouiyHUY77@kjhHG

The second-hand ecommerce sector is significant. The market for global resale apparel alone reached $227 billion in 2024 and is projected to hit $367 billion by 2029. This once traditional way of shopping in thrift stores and auction houses has changed drastically. U.S. online resale is expected to nearly double by 2029, reaching $40 billion. What’s referred to as the “second-hand economy” represents a shift in how people shop, their adaptability to economic changes, and a way of acting on growing sustainability concerns by buying pre-loved items. As this market expands at pace, brands are ramping up their investment in…

Meta announces a new video tab, AI-powered ad tools, and creator partnership features. Meta is prioritizing video content across its platforms. AI-powered ad creation tools are expanding. Creator partnerships are becoming central to Meta’s advertising strategy.

This post was sponsored by Vehnta. The opinions expressed in this article are the sponsor’s own. Why isn’t Google Ads working for my B2B marketing campaigns? How do I improve lead quality in B2B Google Ads campaigns? What’s the best way to scale Account-Based Marketing (ABM) using Google Ads? The good news: Google Ads isn’t broken in B2B; it’s just being used wrong. In This Article:1. Issue 1: AI Automation Optimizes For The Wrong B2B Objectives2. Issue 2: Generic Targeting Wastes Budget On Wrong Audiences3. Issue 3: Marketing/Sales Alignment Problems4. Issue 4: Scalability Of ABM Approaches5. The Strategic Transformation: From Volume…

Google has launched Offerwall, a new feature in Google Ad Manager designed to help publishers diversify their revenue beyond traditional ads. The tool, now generally available after testing with over 1,000 publishers, allows audiences to choose how they access content, including watching short ads, completing surveys, or making micro payments. According to Google, early adopters of Offerwall have seen an average revenue increase of 9% A Response to Changing Publisher Needs Peentoo Patel, Product Director at Google Ad Manager, says in an announcement: “For years, our publishing partners have asked for more and different ways to monetize their content beyond…

The header bidding technology started to develop in 2015, and has since helped many publishers to grow their revenue by as much as 40% (and even, in some cases, to levels of 100% or more.) What Is Header Bidding? Header bidding is a technique where publishers offer their ad inventory to many ad exchanges, also called Supply-Side Platforms (or SSPs), simultaneously before making calls to their ad servers. Here are the steps a publisher needs to pass to have this technology power up its monetization. Apply to SSP partners and get approval. Implement Prebid.JS on website. Configure ad server. Choose…

Google is transitioning AdSense to an eCPM payment model for publishers. Last November, Google stated it would be updating the revenue share structure for AdSense to modernize the way publishers earn money from their website content. Ginny Marvin, the Google Ads Liaison, has confirmed this transition to eCPM payments for AdSense partners. Hi, Yes, this change has rolled out, and partners should now be receiving payments in eCPM. More here: https://t.co/21ZHrMt1LB — AdsLiaison (@adsliaison) February 12, 2024 A Closer Look At The Updated Revenue Share Previously, publishers received a consistent 68% of ad revenue. Now, the revenue share is split…

In case you missed it, here are the first two articles in the series: Part 1: How To Launch, Manage, & Grow An Affiliate Program Step-By-Step Part 2: How To Launch, Manage, & Grow An Affiliate Program Step-By-Step You’re now ready to get your affiliate program in motion! Before you do, there are pitfalls to avoid and situations you’re going to run into. In this final section of our series, you will learn the myths, truths, and common pitfalls to avoid when managing and growing an affiliate program. Professional Tips, Myth Busting, & Common Pitfalls To Avoid This section is…

Microsoft’s Monetize platform just received one of its biggest updates to date, and this one is all about working smarter, not harder. Launched April 14, the new Monetize experience introduces AI-powered tools, a revamped homepage, and much-needed platform enhancements that give both publishers and advertisers more visibility and control. This isn’t just a design refresh. With Microsoft Copilot now integrated, a new centralized dashboard, and a detailed history log, the platform is being positioned as a smarter command center for digital monetization. Here’s what’s new and how it impacts your bottom line. Copilot Is Now Built Into Monetize Microsoft’s Copilot…

YouTube is updating its monetization policies to target mass-produced and repetitious content. Here’s you need to know. YouTube is updating monetization policies to target inauthentic content. This change will impact channels publishing mass-produced and repetitious videos. Violations could result in removal from the YouTube Partner Program.

Meta announced that it will implement stronger measures against accounts sharing “unoriginal” content on Facebook. This marks the second major platform policy update in days following YouTube’s similar announcement about mass-produced and repetitive content. Meta revealed it has removed approximately 10 million profiles impersonating large content creators, and taken action against 500,000 accounts involved in “spammy behavior or fake engagement”. A Platform-Wide Movement Against Content Farms Meta’s announcement closely follows YouTube’s monetization update, which clarified its stance on “inauthentic” content. Both platforms are addressing the growing problem of accounts profiting from reposting others’ work without permission or meaningful additions. According…