Author: ouiyHUY77@kjhHG

Right now, YouTube marketing has become even more important with all the changes happening in the current digital landscape. What is also important is keeping up with trends and strategies to ensure your marketing stays fresh. As I said in a previous article, “I learned a long time ago that the video sharing site changes about one-third of its major features every year.” So, six out of 10 of your best practices for YouTube that worked 21 months ago need to be thoroughly revised. For this year, here are 10 new YouTube marketing strategies – along with the latest tips,…

For chief marketing officers of retail brands and businesses, knowing which channels and campaigns deserve the marketing budget can directly impact the success and length of their tenure. But in today’s omnichannel environment of walled gardens, customers engage with your campaigns (and other assets) multiple times before converting. Since there is no perfect conversion tracking or attribution, you need a system to decide where to spend your money. Too many marketers still rely on outdated or overly complex attribution models, incomplete data, or pure guesswork. Common side effects include over-investing in either the upper or lower funnel, while underfunding channels…

Knowing how much traffic your competitors get, where it comes from, and how engaged their visitors are can help you benchmark your performance. And it lets you identify new opportunities to improve your strategy. What Is a Website Traffic Checker? A website traffic checker analyzes and estimates visitor data for a given website. It shows you how much traffic a website receives (usually per month), along with where that traffic comes from, details about traffic value, and more. Some traffic checkers (like ours) also provide insights into how that traffic engages with a website, along with the keywords that drove…

Google claims that search results with AI Overviews generate the same amount of advertising revenue as traditional search results. This claim was made during Google Marketing Live when the company revealed plans to expand AI Overview ads to desktop users and more English-speaking markets. If true, this could reshape how marketers perceive Google’s AI-powered future. However, the claim raises questions about how Google measures success and what it means for your campaigns. Marketers need to understand what lies behind these claims and what they indicate for the future of search advertising. AI Overviews Reaches Massive Scale Google launched AI Overviews…

Marketers work with search data every day, but we’re greatly underutilizing its potential. Let me explain. Search data can tell us all kinds of things about markets, audiences, behavior, and preferences. It’s a source of intelligence that informs smarter, better, more timely business decisions beyond SEO. In this article, I’ll introduce you to a different way of looking at “search data.” We’ll talk about sources, which data to pull, and how to use it to arrive at powerful insights quickly. What Is Search Data? Search data is any data collected when a user searches a public website by entering a…

A value-adding affiliate program is among the highest-value, lowest-risk, and most reliable revenue channels. This three-part series will teach you how to launch, manage, and grow a value-adding affiliate program. First, we should define “value-adding.” For this guide, value-adding is traffic that does not intercept your own efforts. If you lose SEO rankings, get banned on social media, or your email and SMS lists are destroyed, your affiliates will continue to be able to send you the same volume of customers and sales, helping you stay afloat. But there are risks to the channel, and it is a heavy labor…

Search engine optimization (SEO) is the practice of getting targeted traffic to a website from a search engine’s organic (unpaid) rankings. The goal of SEO is to rank your website higher in search results for queries—known as keywords—related to your business. Because ranking higher can lead to more traffic to your site. Which can lead to more conversions for your business (like sales or signups). SEO covers technical aspects of your website and content-specific best practices. To make it easier for search engines like Google to find and understand your content. And to provide a better user experience. Common tasks…

The new YouTube Studio is clearly a big step up from the old Creator Studio. The question is: How do you use the new YouTube studio? Or even better: how do you get the most out of all the new features? Instead of listing out every single feature one-by-one, you’re going to see how to use the YouTube Studio to get more views and subscribers, create better videos, improve your Audience Retention, and more. Best Practices Get More Views Improve Your Impression Click Through Rate This is a new report that shows you how many people see and click on…

A recent Dentsu study, in partnership with TikTok, shows that advertisers on the platform achieve strong returns on investment (ROI) for both short-term and long-term sales. The analysis (PDF link) focused on 15 brands in Norway, Denmark, Sweden, and Finland and compared TikTok’s performance with other media channels. Dentsu found: “With a short-term ROI of 11.8, TikTok ranks among the most effective media channels for driving immediate sales, according to dentsu benchmark data. In practical terms, this means that advertisers generate nearly 12 times their initial investment in sales revenue within just six weeks—establishing TikTok as one of the strongest…

In boardrooms and Slack threads alike, “demand generation” and “lead generation” are often used interchangeably, sometimes even by marketers themselves. But for CMOs making six- and seven-figure budget decisions, lumping the two together is a costly mistake. On the surface, both strategies aim to generate revenue. But the approach, intent, and impact of each are fundamentally different. Understanding these differences isn’t just marketing semantics. It’s a strategic imperative. Whether you’re scaling a SaaS company, leading an enterprise rebrand, or trying to make sense of declining pipeline velocity, the way you approach demand and lead gen can either fuel long-term growth…