Author: ouiyHUY77@kjhHG

Big news from Meta: Threads, the platform everyone rushed to last summer, is officially testing ads. In its announcement today, Threads is launching an image ads test with select brands in the United States and Japan. For now, this is just a trial run with a handful of brands, but it’s a clear sign that Meta is ready to monetize its newest social media experiment. In case you missed it, Threads launched in July 2023 as Meta’s answer to X (formerly Twitter). It quickly gained traction, passing 300 million monthly active users, largely thanks to its integration with Instagram. While…

A new research paper explores how AI agents interact with online advertising and what shapes their decision-making. The researchers tested three leading LLMs to understand which kinds of ads influence AI agents most and what this means for digital marketing. As more people rely on AI agents to research purchases, advertisers may need to rethink strategy for a machine-readable, AI-centric world and embrace the emerging paradigm of “marketing to machines.” Although the researchers were testing if AI agents interacted with advertising and what kinds influenced them the most, their findings also show that well-structured on-page information, like pricing data, is…

The twin forces of disrupted attribution and changing user behavior are reshaping how audiences discover brands. Google’s mass rollout of AI Overviews and its experimental AI Mode are not surface-level UX tweaks; they represent a fundamental transformation of the search experience – one that compresses the journey from query to answer. PPC is now a more competitive, constrained, and less predictable environment. If Google is effectively skipping traditional landing pages in certain query classes, by serving direct answers, the margin for interrupting or influencing a user shrinks dramatically. If you are not building a brand that people proactively seek out…

In case you were in any doubt, we are now living in the creator economy. Content creators, influencers, and community builders now wield more power than ever before and have the ability to earn revenue from their craft in many different ways. But that doesn’t mean it’s easy. Content creators – whether they’re bloggers, videographers, photographers, or some other kind of creative – are constantly on the hunt for new and effective ways to monetize their work within a volatile digital landscape. Display ad networks are a tried-and-tested method to do just that – and choosing the right one can…

The reality of working in B2B today is that tried-and-tested tactics are no longer as effective for engaging buyers. Buyers are independent, defensive, and prefer independent research before reaching out to sales, only when they are absolutely ready to do so. Part of the reason for this is due to the increase in size of buying groups, the average of which now spans approximately 11 individuals. These buying groups have their own complex purchasing processes – 70% of which take place in the dark and often anonymously before they reach out to sales. When these buyers are ready, 84% of…

I own a digital agency that has existed for 20 years and did branding until just two years ago. It wasn’t until we stopped doing branding that I came across a number of meaningful connections and “needs” search and branding teams have that enhance the efforts of both. Search marketers are often at the other end and far away from brand strategy. When branding is pressed for return on investment (ROI), it often comes downstream through marketing channels, platforms, and the implemented strategy. Search often struggles without a differentiated brand or strategy to stand  out from competitors in search results…

This morning, The Outlook Study: August Update has been released by the IAB as an update to their initial November 2023 study and provides a snapshot of projected ad spend, opportunities, and challenges for the remainder of 2024. The study outlines the shifts that have occurred throughout the year, capturing current perspectives from buy-side ad investment decision-makers at brands and agencies. Here are some of the key takeaways for digital marketers: Buyers increased their 2024 ad spend projections from +9.5% projected at the end of 2023 to +11.8% today. Nearly all channels are expected to post higher growth rates year-over-year…

You may have read that Google uses 200 ranking factors in their algorithm. Fortunately, you don’t need to master all 200 to succeed with SEO. In fact, you’re better learning about the small set of ranking factors that have the biggest impact. Here are the most important ranking signals in Google’s algorithm right now (in 2022). 1. Content Quality Quality content is the ultimate ranking factor. You can have a site that’s perfectly optimized for SEO. But if your content stinks, it simply won’t rank. The question is: When it comes to SEO, what does “quality content” look like? Thorough…

TikTok has denied a Reuters report claiming it’s building a standalone U.S. app with a separate algorithm. TikTok strongly denies it is developing a separate U.S.-only version of the app. Reuters cites anonymous sources claiming such a project exists, under the codename “M2.” The report highlights the uncertainty around TikTok’s future in the U.S.

Performance Max has become one of the most talked-about campaign types in PPC for a number of reasons. Some advertisers swear by it, while others remain skeptical, and opinions are increasingly polarized. In reality, PMax is neither flawless nor fundamentally flawed. It is a campaign type with both advantages and drawbacks, and deciding whether to use it requires nuance. Before taking a “for or against” stance, consider how PMax evolved, why the industry is divided, and when this campaign type makes strategic sense. Starting at the beginning, let’s look into where this evolved from. Table of Contents A Brief Timeline…