Author: ouiyHUY77@kjhHG

As Google’s Ad Product Liaison, I often share updates and insights with the community of digital advertisers and, best of all, get to hear your feedback first-hand. We heard quite a lot after our recent announcement that, after a period of beta testing, we’re rolling out negative keywords in Performance Max (PMax) campaigns with a restriction. We had set a cap of 100 negative keywords per campaign. While the ability to add negative keywords in PMax directly in Google Ads without having to request them through Support or an account rep has been a long-time ask, we heard very quickly…

This post was sponsored by Unbounce. The opinions expressed in this article are the sponsor’s own. Want to increase sign-ups, sales, or demo requests from your landing page? How can you ensure your landing page is optimized for conversions? Landing pages can make or break your conversions. A well-designed landing page doesn’t just look good; it also seamlessly guides visitors toward action, such as signing up, purchasing, or booking a demo. A high-performing landing page should align with your goals: Capturing leads. Driving sales. Promoting an event. The best landing page templates are designed with conversion in mind, featuring strategic…

Google announced that it is changing how it pays AdSense publishers, no longer paying per click and switching to exclusively paying on a per impression model. The announcement assures publishers that the amounts publishers receive should remain the same for most publishers. Google explained that these changes will go into effect in early 2024. A blog post on the AdSense blog advised publishers that they are making two changes: Revenue-share structure will be updated Publishers will be paid by impression According to AdSense, publishers have pocketed 68% of the ad revenue. Payments under the new payment structure should, according to…

Google Marketing Live 2025 was a whirlwind of announcements, with over 30 new product updates and features unveiled, most of them powered by AI. The event highlighted Google’s commitment to transforming advertising through AI across four key pillars: Search, Creativity, Measurement, and Agentic Capabilities. Here’s a breakdown of the major announcements and how marketers can take advantage of these updates in 2025. Search Updates Most of the Search updates were centered around numerous AI capabilities, which isn’t surprising. Updates to Search included: Ads in AI Overviews now on Desktop. Ads are now live in AI Overviews for desktop users in…

A new SEO plugin called SureRank is rapidly growing in popularity. In beta for a few months, it was officially launched in July and has amassed over thirty thousand installations. That’s a pretty good start for an SEO plugin that has only been out of beta for a few weeks. I first heard of this plugin through a post in the private Dynamic WordPress Facebook Group that received a couple dozen responses. I’ve subsequently seen other posts about it on Facebook and also interest expressed on YouTube, so people are talking about it. What makes SureRank notable is that it’s…

Effective SEO starts with the right keywords. Whether you’re crafting content, optimizing your website, or planning your next PPC campaign, finding the right keywords is essential for driving traffic and reaching your target audience. That’s where a keyword generator comes in. With this tool, you can instantly generate hundreds (or thousands) of short and long tail keyword ideas. Here’s a sneak peek at what the tool can do for Backlinko: Let’s find out how you can find your own high-value keywords with this tool. How to Use This Keyword Generator Effectively Enter a seed keyword: Start with a broad term…

In a recent Search Off the Record podcast, Google’s Search Relations team cautioned developers against using CSS for all website images. While CSS background images can enhance visual design, they’re invisible to Google Image Search. This could lead to missed opportunities in image indexing and search visibility. Here’s what Google’s Search Advocates advise. The CSS Image Problem During the episode, John Mueller shared a recurring issue: “I had someone ping me I think last week or a week before on social media: “It looks like my developer has decided to use CSS for all of the images because they believe…

One of the hardest things about SEO is this: How do you know if what you’re doing is actually working? It’s a tough question to answer. Especially because it can take months for SEO to really kick in. Well, today you’re going to see exactly what SEO metrics to track. How to track them. And how to double down on what’s already driving the best results for you. With that, here are the top 10 most important SEO KPIs to monitor. 1. Total Clicks At the end of the day, the point of SEO is to get more traffic from…

On Friday, Google sent out a subtle but impactful policy update to advertisers, confirming changes to its long-standing “Unfair Advantage Policy”. While the official enforcement date is April 14, 2025, the conversation has already started — and it’s anything but quiet. The PPC community is buzzing with opinions, questions, and concerns. But this update didn’t come out of nowhere. About a month ago, Google quietly laid the groundwork for this change without most people noticing. Let’s unpack exactly what’s happening, why it matters, and how advertisers are reacting. What Did Google Change? The core of the update is about limiting…

In this post, I’m going to show you EXACTLY how to rank your YouTube videos. In fact, this is the exact process that I used to grow my channel to over 77K views per month: So if you want to get more views, subscribers and traffic from YouTube, then you’ll love this in-depth YouTube SEO tutorial. Let’s dive right in… What is YouTube SEO & How Does It Work? YouTube SEO is the process of optimizing your YouTube channel and videos to rank higher in YouTube’s search results. This can help you attract more views, subscribers, and engagement to your…