Author: ouiyHUY77@kjhHG

Right now, as technology changes daily, chief marketing officers face exceptional levels of change and uncertainty. But it’s not for the first time (or the last). During the COVID-19 pandemic, nearly two-thirds of CMOs in Fortune 500 companies overcame the extraordinary challenge of navigating change and uncertainty. This resulted in 65% of CMOs who exited their roles after an average tenure of 4.3 years  “being promoted to more senior roles” or “making lateral moves to other attractive CMO positions.” However, what was a pandemic obstacle course has been followed by an AI Olympic steeplechase. To navigate these turbulent times, CMOs should…

Affiliate marketing is one of the best ways you can make a passive stream of income. You don’t need to have a website or even be a social media influencer – you only need to be a creative marketer. One of my favorite examples from a conference about 12 or so years ago was someone who used affiliate links for dating programs by setting up road signs in heavy rush-hour traffic areas. As people drove home from work and sat in traffic, they saw the signs and visited the URLs, which were landing pages or redirects through the affiliate links.…

Chapter 1:Link Building Fundamentals In this chapter I’ll answer the question: “What Is Link Building?”. I’ll also show you why link building is still important for SEO in 2025. Let’s get started. Chapter 2:How to Find High-Quality Links Before we dive into the step-by-step link building strategies, it’s important to know what makes a good (or bad) link. That way, you can focus on building links that will actually improve your Google rankings. With that, here’s how to identify links that are actually worth building: Chapter 3:How to Get World-Class Links With Content Marketing Its no secret that content is…

Backlinks boost your search engine rank by demonstrating your site’s credibility. Get an overview of the websites linking to your domain and those of your closest competitors. Powered by Semrush’s database of 43 trillion backlinks, this tool provides valuable insights for your link-building strategy. Our firsthand experience at Backlinko.com is a testament to the impact of helpful and unique content as a backlink growth engine. Using the backlink analysis tool, you can see Backlinko.com has earned 2.2 million backlinks from over 69.4K unique domains. In this guide, you’ll learn what backlinks are and how to use the free tool to…

As SEO professionals, we’re data-driven. So, it’s ironic that we need to ask a counterintuitive question: “Where are the missing bullet holes in Google Analytics 4 (GA4)?” Most of us trust the event-based data that GA4 collects. But we should use other tools and techniques to independently verify our analysis and interpretation of this data. Why? I just looked at data in the GA4 demo account of the Google Merchandise Store, and 46,811 of the 68,976 total users over the last 28 days were acquired from the direct channel. This means 67.9% of users arrived at the site “via a…

Trends for holiday season planning have shifted over the years, and different brands define “the holidays” in different ways. Retailers are keen to get as much out of holidays as possible. But the holidays come with challenges, with consumers becoming more selective with their spending and spending less in some categories. Back in in 2008, I worked on a campaign called “100 days of Holidays” for “Better Homes & Gardens.” It started the month before Halloween and ran until New Year’s Day. These days, you can already see Halloween costumes, candy, and decorations in stores weeks before Labor Day. So,…

At the recent Search Central Live Deep Dive 2025, Kenichi Suzuki asked Google’s Gary Illyes how Google measures high quality and user satisfaction of traffic from AI Overviews. Illyes’ response, published by Suzuki on LinkedIn, covered multiple points. Kenichi asked for specific data, and Gary’s answer offered an overview of how Google gathers external data to form internal opinions on how AI Overviews is perceived by users in terms of satisfaction. He said that the data informs public statements by Google, including those made by CEO Sundar Pichai. Illyes began his answer by saying that he couldn’t share specifics about…

Beyond page visits, users interact with the content on our website in different ways. Understanding user interactions in detail is essential to draw conclusions, make improvements, and refine strategies for a digital strategy approach. This content performance and user engagement analysis is possible through GA4. Analyzing Content Performance With GA4 Landing Pages Report Site owners can monitor how users interact with their content and pages through the Landing Page report. Specifically, the performance of these pages can be analyzed individually via the section Reports > Engagement > Landing Page. This section shows the first page that visitors land on within…

The most emotionally engaging ad of the 2024 holiday season is a Teleflora ad featuring a hospitalized boy and a magical snowman. According to research by DAIVID, the ad inspired the highest levels of positivity among viewers. The Power of Wishes ad was created by The Wonderful Agency and encourages donations to help grant transformative wishes for children with critical illnesses. Alongside Teleflora are nine other brands that also elicited the most positive emotions to create emotionally engaging ads. 1. The Power Of Wishes By Teleflora As the video’s description says, “Believe in the power of wishes. This holiday season,…

Organizations of all sizes and industries stand to learn about and explore the world of programmatic advertising. But for those that might have more limited resources (and time), knowing where to get started can be tricky. Read on to learn how to embrace and start building your business’s strategy for programmatic advertising. What is Programmatic Advertising? Programmatic advertising uses algorithmic technology to buy and sell advertising space. The term programmatic refers to how the advertising space is bought and sold. This does not mean the entire ad buying process is automated; you’ll still need to input details around targeting, budgets,…