Author: ouiyHUY77@kjhHG

Wish you could get the best of both worlds – lower cost-per-click (CPC) and more high-quality leads? Wondering how to make the most of your 2023 paid marketing budget? One strategy for paid media is to cast a wide net and drive the most traffic – but a more powerful approach is to target a specific audience to bring in the right traffic. It’s time to explore cost-effective strategies that optimize your ad spend and maximize return, especially if your company is making budget cuts to brace for economic change. On March 1, I moderated a webinar with Tucker Stoffers,…

Digital marketing is changing and the industry is trying to adapt whilst accepting the uncertainty. So, let me offer an alternative approach that you could take this year. Invite all the key decision-makers in your organization – including C-level executives as well as the heads of digital analytics, digital advertising, SEO, content marketing, and social media marketing – to an off-site meeting to help them understand how the ten digital marketing trends mentioned below will shape your digital marketing strategy for 2025. This is no ordinary time and you need to decide if your new digital marketing strategy will enable…

During its annual Google Marketing Live event for advertisers, Google announced upgrades to its AI measurement tools, making access easier for small brands. These updates were shared ahead of time with Search Engine Journal during an exclusive preview event, which showcase Google’s continued investment in providing advertisers of all sizes better visibility into performance, incrementality, and return on ad spend. Here’s what’s coming for marketers, and why you should pay attention. Incrementality Testing: Becoming More Accessible Measurement has always been a pain point for marketers. We spend time and budget driving performance, but often struggle to prove what’s truly moving…

Affiliate marketing has been experiencing explosive growth in recent years, and brands should be running their own affiliate programs in order to stay competitive. Affiliate marketing is a low-cost, low-risk way for brands to drive sales and build awareness by hiring affiliates to promote their products and services, and then rewarding them with a commission from every sale. Affiliate marketing spending worldwide is estimated at around $14 billion in 2024 – and the industry is predicted to reach a worth of over $38 billion by 2031. Affiliate Marketing And SEO Affiliate marketing and search engine optimization (SEO) both aim to…

Marketers understand that online reputation isn’t just about star ratings; it’s about credibility and customer trust. Reviews can either elevate your brand or leave it struggling to keep up. Most potential customers will browse online reviews before they even visit your website, and their decisions are often heavily influenced by what they find. Good reviews can act as social proof, reassuring people that your business is worth their time and money. On the flip side, how you handle negative feedback is just as important. Thoughtful, well-handled responses can turn an unhappy customer into a loyal one and show potential clients…

Google has introduced several new features to AdSense to simplify managing sites connected to the ad network. The updates aim to help publishers quickly verify site ownership and check their ads.txt status. Real-Time Site Ownership Verification AdSense performs real-time verification when a publisher adds a new site to their account. In the past, verification required a manual review process that could take over a day. Real-time verification allows publishers to set up ads faster after registering a new property. New Meta Tag Verification Method Publishers can now use a meta tag to confirm site ownership with AdSense. This method is…

YouTube is rolling out a new audience analytics feature that replaces the “returning viewers” metric with more detailed viewer categories. The update introduces three viewer types: new, casual, and regular. This is designed to help creators better understand who’s engaging with their content and how often. Breaking Down The New Viewer Categories YouTube now segments viewers into: New viewers: People watching your content for the first time within the selected time period. Casual viewers: Those who’ve watched between one and five months out of the past year. Regular viewers: Viewers who have returned consistently for six or more months over…

In this post, I’m going to show you how to get more views on YouTube. In fact, these are the exact techniques that I used to grow my channel to 189k views per month: Let’s dive right in. 1. Use “BOGY” Thumbnails It’s no secret that your video thumbnail is HUGE. In fact: According to YouTube, 9 out of 10 of the most-viewed videos on YouTube use a custom thumbnail: And YouTube themselves state that: The question is: How do you create a thumbnail that stands out to YouTube users? BOGY Thumbnails. BOGY Thumbnails are thumbnails that use these four…

Google’s John Mueller re-posted the results of an experiment that tested if ecommerce sites were accessible by AI Agents, commenting that it may be useful to check if your ecommerce site works for AI agents that are shopping on behalf of actual customers. AI Agent Experiment On Ecommerce Sites Malte Polzin posted commentary on LinkedIn on an experiment he did to test if the top 50 Swiss ecommerce sites were open for business for users who are shopping online with ChatGPT agents. They reported that most of the ecommerce stores were accessible to ChatGPT’s AI agent but he also found…

Google has released its 2024 Ads Safety Report, and the message is clear: accountability is scaling fast thanks to AI. With billions of ads removed and millions of accounts suspended, the report paints a picture of an advertising ecosystem under tighter scrutiny than ever. For marketers, especially those managing significant media budgets, these shifts aren’t just background noise. They directly impact strategy, spend efficiency, and brand safety. Here’s a closer look at the biggest takeaways and how marketers should respond. A Record-Setting Year in Ad Removals and Account Suspensions Google removed 5.1 billion ads in 2024, which is down slightly…