Author: ouiyHUY77@kjhHG

What Is Resource Page Link Building? Resource page link building is the practice of building backlinks from pages that have curated lists of links to external websites (resource pages). Why Does Resource Page Link Building Work So Well? It’s simple: When someone adds your link to their resource page, your link makes their page better. That’s because resource pages are designed to link to awesome content on other websites. Here’s an example: So if you have a resource that’s a good fit for a resource page, you don’t need to twist anyone’s arm to get a link. (As you’ll see…

Search Engine Results Pages (also known as “SERPs” or “SERP”) are Google’s response to a user’s search query. SERPs tend to include organic search results, paid Google Ads results, Featured Snippets, Knowledge Graphs and video results. In other words: You type (or say) something to Google. And the SERP is what you get back. Even though Google now has dozens of SERP features that appear on the first page, the two most important categories are paid results and organic results. The paid results are from advertisers bidding on keywords via Google Ads. Although Google Ads take ad relevancy into account,…

In part 1 of this guide, you learned the terminology used in the affiliate industry, what can add value and potentially cause a loss for your company, and how to forecast profitability. In this part of the three-part series, you’re going to learn the following: Types of affiliates that you can work with. Tools they’ll need to succeed. Ways to onboard them. How to create a communications strategy. Then, we get more advanced in part 3. The Types Of Affiliates To Consider There is no shortage of types of affiliates, and not all are equal. Someone handing out business cards…

Imagine browsing your favorite blog and spotting a visually engaging ad that seamlessly fits the content and stands out just enough to grab your attention. That’s the power of display advertising at work. If you’re a digital marketing professional, you’ve likely heard of display networks as part of PPC advertising. But are you using this channel to the best of your abilities? In a world where advertising changes daily, it can be difficult to keep up with the best ways to optimize display ads. In this in-depth guide, we’ll explain display advertising, its different types, and how it differs from…

Can programmatic be transparent and value-driven, given the deprecation of third-party cookies? Absolutely. Rajeev Goel, Co-founder and CEO of PubMatic, joins me on the SEJShow to talk about the future of programmatic. You can expect to hear critical insights on Google’s open bidding, ID services, how AI can play a future role, bidding after cookies, CTV, trends, and more. Header bidding came to exist in the first place because publishers felt they were not getting a fair auction inside the Google Ad Tech stack. So header bidding was designed to open up that auction process and bring transparent participants. –Rajeev…

In recent years, the digital marketing landscape has experienced significant shifts, particularly concerning user privacy and data tracking mechanisms. Notably, Google’s initial plan to phase out third-party cookies in Chrome by 2022 was reversed in July 2024, allowing their continued use. This reversal has implications for data clean rooms, which were poised to become essential tools in a cookieless world. However, the persistence of third-party cookies does not diminish the growing challenges associated with signal loss. Users are increasingly encountering cookie consent pop-ups and more prominent privacy notices across websites and apps, which is reducing the availability of data for…

Google to replace Video Action Campaigns with Demand Gen, promising improved performance and multi-format capabilities for advertisers. Google is phasing out Video Action Campaigns by Q2 2025. Demand Gen campaigns will replace them, offering multi-format ads. Advertisers should start transitioning and testing Demand Gen now.

A mobile strategy is critical to your business presence, considering the saturation of mobile devices. With nearly 2 million apps in the Apple App Store alone, discoverability is now more important and more challenging than ever before. This is where app store optimization (ASO) comes into play. In this article, you’ll learn: What is app store optimization? How does app store optimization work? How do you optimize for Google Play & Apple App Store? Whether you are new to app store optimization or simply keen to refine your approach to ASO, this post shares practical insights that are proven to…

TikTok isn’t just a place for dance challenges or trendy lip-sync videos; it’s now one of the most powerful platforms for advertisers. With its unique mix of authenticity and creativity, TikTok offers marketers a golden opportunity to reach engaged audiences in fresh ways. But setting up a campaign is only the beginning. Once your ads are live, optimizing them to meet your goals is where the real magic happens. In this guide, we’ll dive into practical, data-driven steps to improve TikTok ad performance after setup. Whether your goal is to boost brand awareness or drive conversions, this article will show…

Backlinks validate your site authority and ultimately boost organic traffic. Link building can be complex. In fact, most website owners and SEO practitioners struggle to justify spending copious amounts of time and resources on this service. I’ve made awful mistakes in this endeavor but you don’t have to follow a similar path. Need high quality backlinks… but you’re too busy to build them yourself? If so, you’re in the right place. Because in today’s post, I will show you 7 link building services that work in 2025. Link building services save you time to focus on other responsibilities by integrating…