Author: ouiyHUY77@kjhHG

These developments will roll out faster with the help of generative AI. Simply put: Your competitors will gain an advantage if your marketing doesn’t embrace a winning social media formula. How To Transform Your Social Media Strategy With This Winning Formula For Success In order to elevate your social media strategy with the perfect mix of user-generated content, improved content quality, and generative AI, you should: Uncover small tasks that SMMs can delegate to AI. Choose creators who look, talk, and live like your ideal customers. Let content creators create their content with freedom. Establish lasting relationships with different creators.…

What Is Broken Link Building? Broken Link Building (also known as Dead Link Building) is the practice of building backlinks by replacing links to 404 pages with a working link to a target website. Why Does Broken Link Building Work So Well? It’s simple: Most outreach emails ask for something (a link, a share etc.) without offering ANYTHING in return. But with Broken Link Building, you flip the script. Instead of only asking for something, you offer help first. (Specifically, a list of broken links on someone’s site) I’ll get into the nitty gritty of sending outreach emails for Broken…

SEO vs. SEM

YouTube expands Shorts monetization with new ad controls, measurement tools, and creator partnerships. Advertisers can now run campaigns exclusively in Shorts feed or focus on horizontal content. New interactive stickers and animated ads will enhance advertising options by year-end. YouTube is expanding measurement capabilities with third-party sales lift tracking and improved Brand Lift surveys.

It really does seem there’s an app for everything these days. For your music, your workouts… even to find someone to walk your dog. For whatever fantastical use you can dream up, there’s an app for it. And spreadsheets are no exception. But with a sea of spreadsheet apps available for iPhone users, how do you choose the right one? In the end, there’s no best spreadsheet app. However, with a bit of digging and a little help, it’s possible to find the best one for you. Finding a Great Spreadsheet App Is Easy Getting personal or professional business done…

Most keyword research feels like guesswork. We want to help you cut through the noise — and find keywords that actually lead to traffic, leads, and revenue. This guide breaks down the exact process we use at Backlinko. And right up top, you can try it for yourself using real data from Semrush’s massive keyword database. Here’s what the tool helps you do: Find low-competition keywords your competitors are missing Generate fresh content and keyword ideas that actually rank See exactly how many monthly searches each keyword gets The best part? You don’t need any technical SEO knowledge to get…

Tracking marketing performance effectively comes down to three key factors: Defining the pipelines, audiences, events, and metrics that truly matter to your business. Ensuring each element is measured with precision. Aligning your team around the data points that drive the most impact. When these pieces come together, you gain the clarity to track progress, scale insights, and make informed decisions with confidence. But, how do you get there? That’s where a marketing measurement plan comes in. This framework acts as a blueprint, outlining the critical components that keep your marketing data and analytics running smoothly. It helps align stakeholders at…

Google has launched a new “ad intents” format for its Auto ads program. This format inserts links and anchors into publishers’ site content to serve contextual ads and search results in dialog boxes. The ad intents format aims to surface relevant ads and information based on page content and visitor interests. When visitors click on the dynamically generated links or anchors, an overlay dialog displaying organic search results and associated advertising opens. Google explains in its support documentation: “Ad intents works by scanning your pages for opportunities to help your users find something they might be looking for. Based on…

Google Ads introduced a quiet but impactful change last week to how ads can show up on the search results page. High-performing ads that used to be eligible only for top-of-page positions can now also appear at the bottom. This means advertisers can show up more than once on the same results page: once at the top and again at the bottom, as long as the ads meet Google’s relevance standards. At a glance, it may feel like a small shift. But in reality, it opens the door to more exposure, smarter bidding strategies, and a clearer glimpse into how…

Google commemorates its 25th anniversary by reflecting on the most searched topics globally, showcasing the power of human curiosity and the universal nature of certain interests. Here’s to the toy that inspired millions to dream big. This year, we’re celebrating the most searched icons of all time. https://t.co/5Tp2BOQous #YearInSearch pic.twitter.com/9LRCornDOY — Google (@Google) December 12, 2023 This milestone offers a unique perspective on how global search trends have evolved, revealing shared interests and concerns. Google Search: 25 Years Of Digital History Over the past 25 years, Google’s search trends have revealed a collective curiosity, highlighting similar moments and inquiries worldwide.…