Author: ouiyHUY77@kjhHG

Google just launched substantial upgrades to its Performance Max campaigns today. In their announcement, they introduced long-anticipated reporting features that will provide advertisers with much-needed visibility into how their campaigns perform across different Google surfaces. These updates include new channel-level reporting, full search terms data, and expanded asset performance metrics. The goal? It’s aimed at helping marketers better understand, evaluate, and optimize their Performance Max campaigns. The rollout is expected to begin with an open beta for channel performance reporting in the coming weeks. For advertisers managing budget and strategy across a mix of formats and inventory, these reporting enhancements…

When it comes to digital marketing, it sometimes feels like everything’s been done before. Browse YouTube or scroll through TikTok on any given day, and you’re likely to see the same formats over and over again. Yet, there are always a few creators who are able to stand out, publishing unique and never-before-seen videos. So, how do you come up with video content ideas that are uniquely new and uniquely you? In this guide, we’re sharing some uncommon ways to use video in your marketing, plus how to get the creative juices flowing to come up with your own creative…

Affiliate marketing opens up a world of possibilities for creators, marketers, and entrepreneurs who want to monetize their online presence. This approach to generating revenue involves three key steps: establishing a connection with your audience, selecting products that resonate with them, and promoting those products. Whether you manage a blog, have influencer status on social media, or engage your audiences via email, your favorite online platform can be the channel that helps you drive sales and earn affiliate commissions. This guide offers the best high-ticket affiliate programs for 2024. Agencies and consultants will also find several partner programs designed for…

Video is dominating online across PPC ads and social media channels. Unfortunately, many advertisers still repurpose social videos for paid campaigns. What works organically on TikTok or Instagram often falls flat in performance-driven environments like YouTube Ads or Performance Max. This could lead to low engagement and poor conversions. To compete in today’s attention economy, PPC video needs its own strategy that is built from the ground up with performance in mind. This article explores why CMOs and senior marketers must treat video as a creative asset, that is, a conversion-driven engine and platform-specific. The Disconnect Between Social Video And…

This post was sponsored by DebugBear. The opinions expressed in this article are the sponsor’s own. Keeping your website fast is important for user experience and SEO. The Core Web Vitals initiative by Google provides a set of metrics to help you understand the performance of your website. The three Core Web Vitals metrics are: This post focuses on the recently introduced INP metric and what you can do to improve it. In This Guide1. How Is Interaction To Next Paint Measured?2. How To Identify & Fix Slow INP Times3. How To Investigate High Input Delay4. How To Investigate High…

Website authority influences your site’s SEO strength. Higher website authority = a better chance of appearing first for a Google search. Here’s a snapshot of what Backlinko’s Authority Score looks like in Semrush: Backlinko’s authority score is 60, and has a healthy backlink profile. Why does this matter? We can outrank MailChimp, Semrush, and Moz for the highly competitive search term “what are backlinks?” To increase your authority, you need to understand your score. So, we’ve created a free tool powered by Semrush so you can access enough data to develop a plan. This guide will delve into the subtleties…