Author: ouiyHUY77@kjhHG

If your brand doesn’t resonate on a deep level with your target audience, then pouring time and energy into aesthetics and clever messaging is a waste of resources. Real brand power is based on your brand’s identity: knowing who you are as a company, and how your ideal customer experiences life in relation to your offering. Search Engine Journal’s Editor-in-Chief Katie Morton sits down with Mordy Oberstein, founder of Unify Brand Marketing, to go deeper on how to build a brand with a solid foundation. Watch the video or read the full transcript below. Start With Brand Identity Katie Morton: Hello,…

Programmatic advertising has been a buzzword in the marketing industry for quite some time. But what does programmatic actually do? And how does it differ from traditional display marketing? Programmatic advertising is a perfect realm where precision meets automation, and where your ads reach their perfect audience – almost as if by magic. Gone are the days of casting wide audience nets and hoping for the best returns. In a digitally dynamic world, programmatic stands out as a blend of efficiency and effectiveness. Ready to learn more? Read on to learn everything you need to know to be successful and…

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Building a genuine emotional connection is crucial for forming a meaningful bond with your audience and transforming them into your most loyal customers. In this episode, Katie Morton, editor-in-chief of Search Engine Journal, and Mordy Oberstein, founder of Unify Brand Marketing, explore why meaning is the foundation of successful brand marketing. They break down how branding compounds over time, why emotional connections matter, and how to differentiate between surface-level and deep emotional engagement. You can watch the full video here and find the full transcript below: Why Meaning Matters Most In Branding – And How To Build It [Full Transcript]…

PPC bidding just got a lot more interesting. Just announced at Google Marketing Live, Google is launching Smart Bidding Exploration, a new opt-in feature designed to help advertisers capture more conversions from their existing campaigns. This update marks one of the most significant changes to Google Ads bidding over a decade. This isn’t a cosmetic update or a tweak to an existing bidding model. It’s a fundamental shift in how Google allows advertisers to find value in queries they’ve likely been overlooking. If you’re focused on maximizing ROAS or sticking tightly to past performance data, this is one update worth…

Google clarifies that soft 404 pages consume crawl budget, even when they return a 200 OK status. Here’s how this affects your site. Soft 404s consume crawl budget and won’t be indexed. Google Search Console can help you identify soft 404s. Fixing soft 404s can improve crawl efficiency.

Tip #1. Boost Relevance: Use Industry-Specific Conversion Signals To Customize Google Ads Messaging Increasing clicks is as easy as increasing how relevant your ads are to your potential customers. Sounds easy, but when you’re managing different brands, many industries, or multiple brick-and-mortar locations, it can quickly become difficult to understand exactly what each individual person needs. What’s New That You Should Change & Try Google Ads Responsive Search Ads and Assets (Structured Snippets) now allow faster VOC-driven testing. Voice-of-customer (VOC) insights from tools like CallRail reveal what customers actually say before converting. Now, you can use this real language to…

Over the last 20 or so years, I’ve seen many “interesting” opinions on what to look for to find the best affiliate program where you can make money. Some people recommend you go for the highest payouts, and others will say network earnings per click (EPCs) are vital. Unless you’re intercepting the store or service provider’s traffic, these could be warning signs and not signals that the affiliate program is good. And this is why I’m writing this post. “What is the best affiliate program?” is one of the most common questions I get asked when speaking at conferences – especially…

The IAB releases its “2024 Digital Video Ad Spend & Strategy Report” ahead of this year’s NewFronts, which kicks off on Monday, April 29. Covering Connected TV (CTV), social video, and online video (OLV), the report says overall spending on digital video advertising in the U.S. is projected to grow 16% in 2024 – nearly 80% faster than ad spending on total media. In the U.S., digital video ad revenues are expected to reach $63 billion in 2024, according to the IAB. Image from IAB, April 2024 That’s virtually guaranteed to give brand marketers and media buyers an extra excuse…

YouTube has responded to concerns surrounding its upcoming monetization policy update, clarifying that the July 15 changes are aimed at improving the detection of inauthentic content. The update isn’t a crackdown on popular formats like reaction videos or clip compilations. The clarification comes from Renee Richie, a creator liaison at YouTube, after a wave of confusion and concern followed the initial announcement. Richie said in a video update: “If you’re seeing posts about a July 2025 update to the YouTube Partner Program monetization policies and you’re concerned it’ll affect your reaction or clips or other type of channel. This is…