Author: ouiyHUY77@kjhHG

In a significant move blending technology and hospitality, Airbnb has announced the acquisition of GamePlanner.AI, an AI company spearheaded by the co-founder of Siri. This strategic acquisition underscores Airbnb’s commitment to advancing AI technology in its services, and is not surprising as Apple appears to be the inspiration behind some of the company’s innovations and decisions. 10:00 AM ET Nov 14, 2023 Airbnb Announces Acquisition Of GamePlanner.AI Airbnb announced its acquisition of AI startup GamePlanner.AI. Brian Chesky, CEO and co-founder of Airbnb, highlighted the startup’s unique capabilities: “What makes GamePlanner.AI so special is that they combine expertise in AI, design,…

Google Ads has announced a major update to Search campaigns. The new AI Max campaign setting will roll out globally in beta starting later this month. Per Google’s announcement, advertisers who enable AI Max in their Search campaigns can expect stronger performance through improved query matching, dynamic creative, and better control features. According to Google, early testing shows advertisers see an average 14% more conversions or conversion value at a similar CPA or ROAS. Campaigns still using mostly exact or phrase match keywords see even greater uplifts, around 27%. This update follows months of closed beta testing with large brands…

This post was sponsored by Invoca. The opinions expressed in this article are the sponsor’s own. In today’s marketing world, AI is more than a buzzword — it’s a necessity. Nearly 90% of marketers plan to increase their investment in AI this year, primarily focusing on boosting their Return on Ad Spend (ROAS). If you’re not using AI to maximize your ad budget, chances are your competitors are, which could leave you behind. But don’t worry — there are plenty of AI tools to help you get more from your campaigns, boost productivity, and drive revenue growth without spending more…

What Is Content Marketing? Content marketing is a strategic approach to marketing that involves creating, publishing, and distributing valuable and relevant content—such as articles, videos, podcasts, and and other forms of media—to attract, engage, and retain a target audience, with the ultimate goal of increasing brand awareness, generating leads, and driving revenue. Why Is Content Marketing Important? Simply put, when done right, content marketing has a great ROI. And unlike other forms of digital marketing (like media buying or social media marketing), content, which is a form of inbound marketing, can continue to deliver for your business over the long-term.…

Google’s Gary Illyes discussed the concept of “centerpiece content,” how they go about identifying it, and why soft 404s are the most critical error that gets in the way of indexing content. The context of the discussion was the recent Google Search Central Deep Dive event in Asia, as summarized by Kenichi Suzuki. Main Body Content According to Gary Illyes, Google goes to great lengths to identify the main content of a web page. The phrase “main content” will be familiar to those who have read Google’s Search Quality Rater Guidelines. The concept of “main content” is first introduced in…

In this post, you’re going to learn how to get more YouTube subscribers in 2025. In fact: These are the exact strategies I used to grow my channel from zero to 555K subscribers: And today I’m going to show you how I did it… …and how you can do the same thing. 1. Use “Power Playlists” “Power Playlists” are like regular playlists… but better. Here’s exactly how they work: You see, most playlists are organized by topic. But Power Playlists are organized by outcomes. Here’s an example from my channel: As you can see, the title of that playlist is…

Paid media offers one of the fastest ways to promote a business event and get the right people to take action. Event campaigns are not just regular ads with a date added. They need a dedicated strategy, setup, budget, and audience targeting to succeed. From webinars and product launches to open houses and local promotions, you’ll get better results by treating your event like a stand-alone campaign. Here’s how to approach it with paid search and social ads that drive participation. What Types Of Events Can Be Promoted? Here are common examples of business events that can benefit from paid…

An unmonitored SEO campaign is a half-finished one. Tracking your Google keyword rankings is vital if you want to determine if your SEO efforts are heading in the right direction. Continually ranking high for your target keywords proves that your content resonates with your audience and that the SEO tactics you implemented have been successful. More importantly, it also means that you’re pulling in plenty of traffic. There are two ways to track your Google keyword rankings: Using an SEO tool Going about it manually I’m going to explain both methods in this guide. But first… Why Should You Track…

This post was sponsored by Bluehost. The opinions expressed in this article are the sponsor’s own. Which hosting service is best for agencies? How do I uncover what will be best for my clients in 2025? What features should my hosting service have in 2025? Hosting has evolved well beyond keeping websites online. Hosting providers must align their services to meet clients’ technological needs and keep up with constantly changing technological advances. Today, quality hosting companies must focus on speed, security, and scalability. Staying ahead of hosting trends is critical to maintaining competitive offerings, optimizing workflows, and meeting client demands.…

When you’re reaching out to a mass email list with your business offering, the last thing you want is to see that your last email blast didn’t make it to the full audience you aimed for. These email bounces waste time and money. But that’s just the tip of the iceberg. A bounce rate higher than 2% can shatter your entire email marketing strategy by sabotaging your email deliverability. In fact, according to marketing standards, you want your bounce rate to be as close to 0% as possible and never more than 2%. See how many bounces your next campaign…