Author: ouiyHUY77@kjhHG

Chief marketing officers should evaluate and synthesize success stories to learn from past marketing efforts, identify repeatable strategies, and demonstrate the return on investment (ROI) of their work to stakeholders. Ultimately, this can help to drive better future campaigns and business outcomes. As Steve Jobs once observed, “The most powerful person in the world is the storyteller. The storyteller sets the vision, values, and agenda of an entire generation that is to come.” Telling Stories To Manage Change And Uncertainty Storytelling is important because it’s a fundamental way that humans connect, share experiences, and learn. It fosters empathy, creativity, and…

In this must-listen episode, join us for a sit-down with John Brown from Google’s Trust & Safety team. With his rich background in building ad networks and more, John offers exclusive insights into Google’s efforts to educate publishers globally. Discover critical differences between publisher policies and demand restrictions, explore the evolving role of UGC, and learn about Google’s initiatives to support publishers. As you navigate the complexities of policy compliance, you won’t want to miss John’s expert perspective, honed through years of leadership and mentorship in this realm. We don’t want to misinform folks or trick folks or anything like…

Google’s Display & Video 360 platform has introduced new features to help advertisers plan, buy and measure connected TV (CTV) campaigns. With more advertisers prioritizing CTV campaigns, the new features include a TV functionality to evaluate streaming publishers’ unique and incremental reach, such as YouTube, Hulu, and Roku. In addition, the new Deal ID forecasting supports advertisers in understanding how a Preferred Deal or Programmatic Guaranteed deal might perform before running. Easier booking for premium placements is also available through Instant Reserve, which allows advertisers to reserve YouTube CTV inventory across curated packages, including YouTube TV and other YouTube Select…

This is similar to coining a new word, phrase or strategy. But instead of a punchy name, it’s usually a 1-2 sentence phrase. For example, a few years back, Gary Vaynerchuk famously said: “marketers ruin everything”. Today, a search for that phrase (in quotes) brings up around 4,000 results. The only catch is that your phrase really has to resonate with people. For example, the Gary Vaynerchuk quote is hilarious because it has an element of biting truth to it. And if your phrase catches on, it can generate links on their own (for example, lots of people link to…

A company founder shared their experience with programmatic SEO, which they credited for initial success until it was deindexed by Google, calling it a big mistake they won’t repeat. The post, shared on LinkedIn, received scores of supportive comments. The website didn’t receive a manual action, Google deindexed the web pages due to poor content quality. Programmatic SEO (pSEO) Programmatic SEO (aka pSEO) is a phrase that encompasses a wide range of tactics that have automation at the heart of it. Some of it can be very useful, like automating sitewide meta descriptions, titles, and alt text for images. pSEO…

LinkedIn unveils research-backed creative principles to boost B2B ad performance, as 90% of CMOs seek bolder marketing approaches. Vertical mobile ads drive 31% higher engagement than horizontal formats on LinkedIn. 81% of B2B ad campaigns fail to achieve both attention capture and brand recall. Humorous content generates 65% higher engagement rates on LinkedIn.

We’ve all been there. You spend weeks optimizing content, fixing technical issues, and building quality links – only to have your client skim through your report and ask, “But how is this affecting our bottom line?” And they’re right to ask. As experienced SEO managers, we need to move beyond traffic numbers and keyword rankings. Your clients don’t care about impressions or even clicks if they can’t see how those metrics translate to actual business results. I’ve learned this lesson the hard way. After losing a major client despite significantly improving their rankings (it turns out they weren’t ranking for…

Starting today, Reddit rolled out a series of updates aimed at making it easier for small and medium-sized businesses (SMBs) to advertise on the platform. The changes focus on simplifying the ad creation process, improving signal quality, and helping advertisers move campaigns from other platforms like Meta with fewer headaches. These updates follow Reddit’s continued push to make its Ads Manager more accessible, especially for smaller businesses that may not have the luxury of dedicated ad ops teams or outside agencies. Launching Campaigns Faster With New Tools In the Reddit Ads update, they announced two new tools to streamline campaign…

This morning, Google emailed publishers using AdSense about new programmatic support next year. Starting in Q1 2024, Google is launching support for programmatic bidding on inventory eligible for Limited ads. There’s a lot to unpack here, so read on to understand: What Limited ads are What the new programmatic support entails What publishers need to consider To understand this feature, we first need to understand what Limited ads are. What are Limited ads? Limited ads essentially give publishers the ability to serve ads to consumers in a limited way. To do this, limited ads turn off the collection, sharing, and…

What Is Website Architecture? Website Architecture is how a website’s pages are structured and linked together. An ideal Website Architecture helps users and search engine crawlers easily find what they’re looking for on a website. Why Is Website Architecture Important for SEO? Three reasons: Reason #1: An optimized site architecture helps search engine spiders find and index all of the pages on your website. If you have pages on your site that are several clicks from your homepage (or not linked from any other page at all), Googlebot will have a hard time finding and indexing those pages. But if…