Chapter 1:Link Building Fundamentals
In this chapter I’ll answer the question: “What Is Link Building?”.
I’ll also show you why link building is still important for SEO in 2025.
Let’s get started.
Chapter 2:How to Find High-Quality Links
Before we dive into the step-by-step link building strategies, it’s important to know what makes a good (or bad) link.
That way, you can focus on building links that will actually improve your Google rankings.
With that, here’s how to identify links that are actually worth building:
Chapter 3:How to Get World-Class Links With Content Marketing
Its no secret that content is the key that unlocks amazing backlinks.
But here’s the deal:
Simply publishing content isn’t going to land you any links.
As it turns out, certain types of content work best for link building.
And here are the 4 types of content that tend to generate the most links:
Chapter 4:How to Build Powerful Links With Email Outreach
If you want to build white hat links in 2025 (and beyond), you need to use email outreach.
The question is:
How can you reach out to bloggers and journalists without ending up in their spam folder?
Read this chapter to find out.
Chapter 6:My Three Favorite Link Building Strategies (Step-By-Step Tutorials)
No intro needed for this chapter.
Here are 3 of my battle-tested strategies for building lots of quality backlinks:
Chapter 7:Incredible Case Studies
Now it’s time for me to show you real-life examples of link building in action.
The best part?
I’ve never shared any of these case studies before.
Chapter 8:Advanced Link Building Tips
Here’s a quick list of advanced link building tips that I’ve picked up over the years.
